Jan Brandt: “We had to break a lot of glass” episode artwork

EPISODE · Aug 13, 2020 · 33 MIN

Jan Brandt: “We had to break a lot of glass”

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to transform their lives. Listen to Jan explain why she loves being “the queen of no,” why she’d never fire someone for making a mistake, and how her drive comes from the “moxie” she’s admired since she was a kid watching her mother deftly navigate tough negotiations as a small business owner.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Jan Brandt: “We had to break a lot of glass”

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How long is this episode of Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman?

This episode is 33 minutes long.

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This episode was published on August 13, 2020.

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It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription...

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