Jarl Mohn: "The best ideas come from desperation"

from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman · host iHeartPodcasts

At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his way up from spinning records, how competing with a man in El Paso taught him everything he knows about sales, and why limited funds and a little bit of desperation led to groundbreaking successes at MTV, E! and NPR. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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This episode was published on June 20, 2019.

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