EPISODE · Apr 1, 2025 · 1H 5M
Jason Mitchell: From Ski Bum to Social Media Pioneer - The Movement Strategy Behind Top Brands
from The Genius Scouts Podcast · host Genius Scouts
Jason Mitchell, CEO and co-founder of Movement, shares how social media has redefined brand marketing. From ski bum to founder of a 150+ person agency serving Amazon and Nike, Mitchell reveals why marketing should center on social-powered strategy. He breaks down why consumers—not brands—own the story, how Costco wins without social media, and why most marketing teams need a total overhaul.
What this episode covers
Jason Mitchell, CEO and co-founder of Movement, shares how social media has redefined brand marketing. From ski bum to founder of a 150+ person agency serving Amazon and Nike, Mitchell reveals why marketing should center on social-powered strategy. He breaks down why consumers—not brands—own the story, how Costco wins without social media, and why most marketing teams need a total overhaul.
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Jason Mitchell: From Ski Bum to Social Media Pioneer - The Movement Strategy Behind Top Brands
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