Jazmin Albarran: Encouraging Careers in Horticulture

How do we inspire the next generation to choose horticulture careers if they don’t even know the industry exists?   We are celebrating Women in Horticulture Week with Seed Your Future Executive Director Jazmin Albarran. In this episode of I Dig Your Story, Ellen Wells talks with Jazmin about women in horticulture, workforce development, and the challenge of helping students, parents, and educators understand the breadth of opportunities available in the green industry.   Jazmin shares how her background in psychology, youth development, and communications unexpectedly led her into horticulture—and why she now believes the industry offers some of the most meaningful and fulfilling careers available.   The conversation explores: Why horticulture is often an “accidental career” The growing role of women in industry leadership How Seed Your Future is connecting students with horticulture careers The importance of social media in reaching younger generations Why horticulture needs future leaders in technology, automation, business, marketing, and science   Katie Dubow, president of Garden Media Group, makes a special appearance to talk about the reasons GMG began Women in Horticulture Week in 2020 and how we can participate in lifting up women during this week of recognition.   Learn more: Seed Your Future - https://www.seedyourfuture.org I Am Horticulture Campaign - https://www.seedyourfuture.org/greenpro_under_40 Women in Horticulture LinkedIn Group - https://www.linkedin.com/groups/16299029/