Jazz Berry on creating healthy B2B sales and happy customers

Episode 1 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Jazz Berry on creating healthy B2B sales and happy customers" was published on May 11, 2022 and runs 21 minutes.

May 11, 2022 ·21m · B2B Marketing Needs Don Draper

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Episode Description

Jazz Berry is the Senior B2B Marketing manager at Deliveroo for Work, which is a 'creative food solution for every area of your business'.

Her most recent achievements include rebranding two different businesses within 12 months. She now heads up the marketing of Deliveroo’s corporate offering; Deliveroo for Work in 10 markets.

We discuss:

The size and scale of the B2B side of Deliveroo
Communicating a B2B proposition with a ubiquitous consumer brand
The framework for successfully rebranding a B2B business
Using advertising to grow existing customers - and win new ones

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