Jenny Graham - making The World her business

In the first of two fascinating interviews, we talk to Jenny Graham - the holder of the women’s Guinness World Record for cycling fastest around the world, and now a successful author, broadcaster and entrepreneur. Achievements she’s realised without a background in either professional sport or in business.We find out how she got into endurance cycling and then hear how she’s turning her adventures into a sustainable income, including through publishing her cracking book, “Coffee First, Then the World”.In this episode, she talks to us about * How working in the outdoors doesn’t have to mean becoming an instructor* Overcoming her discomfort in commercialising her adventures and acquiring the business skills she needed* The value of networks and mentors in helping her achieve her goalsTo hear the second of our interviews with Jenny, make sure you subscribe now!Connect with Jenny:https://jenny-graham.com/adventures/ https://www.instagram.com/jennygrahamis_ https://www.facebook.com/jennygrahamis https://twitter.com/jennygrahamis?lang=en Know anyone who owns or manages an adventure or outdoor activities business? Share this podcast with them if you think they’d like it: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit adventurecollective.substack.com