EPISODE · Jan 26, 2026 · 11 MIN
解锁促销密码：让销量起飞的6大策略
from 高级经济师知识点播客
解锁促销密码：让销量起飞的6大策略欢迎收听大红大紫的栀子花播客！本期趣谈促销策略，从广告定位到人员推销，再到销售促进和公共关系，结合冷酸灵牙膏、速溶咖啡等生动案例，带你轻松掌握让产品大红大紫的营销秘诀。快速收听0:00介绍播客主题：促销的魔力及6大促销策略0:46促销定义及五种主要方式（广告、人员推销等）1:24广告策略：主题、形式及定位策略（功效、品质等）3:48人员推销：适用场景、成本及影响因素6:03销售促进：激励方式、常见形式及方案要素7:46公共关系与直复营销：职能、对象及特点9:52促销策略组合应用及核心目的
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解锁促销密码：让销量起飞的6大策略
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This episode was published on January 26, 2026.
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解锁促销密码：让销量起飞的6大策略欢迎收听大红大紫的栀子花播客！本期趣谈促销策略，从广告定位到人员推销，再到销售促进和公共关系，结合冷酸灵牙膏、速溶咖啡等生动案例，带你轻松掌握让产品大红大紫的营销秘诀。快速收听0:00介绍播客主题：促销的魔力及6大促销策略0:46促销定义及五种主要方式（广告、人员推销等）1:24广告策略：主题、形式及定位策略（功效、品质等）3:48人员推销：适用场景、成本及影响因素6:03销售促进：激励方式、常见形式及方案要素7:46公共关系与直复营销：职能、对象及特点9:52...
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