EPISODE · Mar 25, 2026 · 33 MIN
Jim Taylor / Benchmark Sixty
from SHELFSPACE · host Corwin Hiebert
In this conversation, Corwin Hiebert and Jim discuss the intersection of the restaurant and consumer packaged goods (CPG) industries, exploring food innovations, the lessons that restaurant leaders can impart to CPG leaders, and the challenges both sectors face, including rising costs and data management. They delve into the disconnect between chefs and food manufacturers, the importance of creating unique consumer experiences, and the impact of mental health on food industry professionals. The discussion also touches on the role of Michelin ratings in shaping restaurant reputations and the need for a balanced approach to work and life in the food industry.TakeawaysThere's a significant opportunity for high-end restaurants to reach broader audiences through grocery stores.Translating restaurant success to grocery is challenging but possible with the right strategies.Data management is a critical gap in both restaurants and CPG sectors.Chefs often lack the time to collaborate with food manufacturers due to their demanding schedules.Consultants can help restaurant leaders optimize their operations and decision-making processes.Aspiring food consultants should focus on defining their service model and demonstrating ROI.Innovation in restaurants can be quicker due to fewer barriers compared to larger food companies.Rising food costs are forcing restaurants to make tough decisions about pricing and portion sizes.Consumer preferences are shifting, with grocery stores offering premium products while restaurants struggle with pricing.Creating unique experiences can help CPG brands stand out in a crowded market.To learn more about our sponsors please visit them online:TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.
What this episode covers
In this conversation, Corwin Hiebert and Jim discuss the intersection of the restaurant and consumer packaged goods (CPG) industries, exploring food innovations, the lessons that restaurant leaders can impart to CPG leaders, and the challenges both sectors face, including rising costs and data management. They delve into the disconnect between chefs and food manufacturers, the importance of creating unique consumer experiences, and the impact of mental health on food industry professionals. The discussion also touches on the role of Michelin ratings in shaping restaurant reputations and the need for a balanced approach to work and life in the food industry.TakeawaysThere's a significant opportunity for high-end restaurants to reach broader audiences through grocery stores.Translating restaurant success to grocery is challenging but possible with the right strategies.Data management is a critical gap in both restaurants and CPG sectors.Chefs often lack the time to collaborate with food manufacturers due to their demanding schedules.Consultants can help restaurant leaders optimize their operations and decision-making processes.Aspiring food consultants should focus on defining their service model and demonstrating ROI.Innovation in restaurants can be quicker due to fewer barriers compared to larger food companies.Rising food costs are forcing restaurants to make tough decisions about pricing and portion sizes.Consumer preferences are shifting, with grocery stores offering premium products while restaurants struggle with pricing.Creating unique experiences can help CPG brands stand out in a crowded market.To learn more about our sponsors please visit them online:TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.
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Jim Taylor / Benchmark Sixty
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