Jobs To Be Done

from Traction Heroes · host Jorge Arango

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?Show notes:Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries

What this episode covers

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes: Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries

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Jobs To Be Done

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How long is this episode of Traction Heroes?

This episode is 30 minutes long.

When was this Traction Heroes episode published?

This episode was published on February 22, 2026.

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