EPISODE · Aug 30, 2025 · 24 MIN
Joe Perello, CEO of Props, becoming NYC's first ever CMO + merging creator & performance marketing!
from Legends N Leaders · host Ben Weiss
Joe has collaborated with brands from Nike to HP and his incredible marketing career includes becoming the first ever CMO of NYC under Mayor Bloomberg to help the city recover after the tragic events of 9/11. Joe has been involved in some of the toughest campaigns there are and has smartly determined that the future of successful marketing is campaigns built with performance based creator content! Props specializes in just that and has had immense success by hitting all the necessary touch points for brands by leveraging smart targeting with creators. Joe talks about how his approach developed and what he sees the future of marketing needs for brands evolving into!
What this episode covers
Joe has collaborated with brands from Nike to HP and his incredible marketing career includes becoming the first ever CMO of NYC under Mayor Bloomberg to help the city recover after the tragic events of 9/11. Joe has been involved in some of the toughest campaigns there are and has smartly determined that the future of successful marketing is campaigns built with performance based creator content! Props specializes in just that and has had immense success by hitting all the necessary touch points for brands by leveraging smart targeting with creators. Joe talks about how his approach developed and what he sees the future of marketing needs for brands evolving into!
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Joe Perello, CEO of Props, becoming NYC's first ever CMO + merging creator & performance marketing!
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