EPISODE · Jun 10, 2026 · 42 MIN
Joe Taiano, CMO at RSM US LLP: Business fluency, being understood, and change
from How to Grow a CMO · host tmp
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Joe Taiano, Chief Marketing Officer at RSM US LLP.In their conversation, he reflects on the lessons he learned from his parents, how growing up gay encouraged him to become deeply introspective, and why his father's experience with illness instilled in him a lifelong appreciation for education, hard work and treating everyone with respect.They also discuss Joe’s unconventional journey from auditor to CMO, why marketers must learn to speak the language of business, and the importance of connecting marketing directly to revenue. Joe shares his perspective on building high-performing teams, breaking down organisational silos, and how AI is changing the way marketing functions operate. Along the way, he explains why genuine human connection matters more than ever in a world increasingly shaped by technology, and why embracing change has become one of his guiding principles in both business and life.How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com
What this episode covers
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Joe Taiano, Chief Marketing Officer at RSM US LLP.In their conversation, he reflects on the lessons he learned from his parents, how growing up gay encouraged him to become deeply introspective, and why his father's experience with illness instilled in him a lifelong appreciation for education, hard work and treating everyone with respect.They also discuss Joe’s unconventional journey from auditor to CMO, why marketers must learn to speak the language of business, and the importance of connecting marketing directly to revenue. Joe shares his perspective on building high-performing teams, breaking down organisational silos, and how AI is changing the way marketing functions operate. Along the way, he explains why genuine human connection matters more than ever in a world increasingly shaped by technology, and why embracing change has become one of his guiding principles in both business and life.How to Grow a CMO is brought to you by tmp - the global marketing agency for B2B technology brands. To find out more, visit https://www.tmpb2b.com
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Joe Taiano, CMO at RSM US LLP: Business fluency, being understood, and change
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