JOEY CHEEK PART 2

After Joey Cheek grew up in Greensboro, NC and won 3 Olympic speed skating medals, he--among other things--dabbled in the business world where he started or helped start a couple of companies. One of those companies he calls a "miserable failure." Now, he's taking what he learned in all those experiences helping others start their own businesses through his job as Executive Vice President of Entrepreneurship for the Greensboro Chamber of Commerce. In this episode, he describes to Neill McNeill--in detail--what he believes is crucial to starting a successful business. It's truly a 29 minute entrepreneurship master class.