John James: The Business Wolf Who Tells CEOs What Their Marketing Team Won't

John James isn’t here to make your brand look good — he’s here to make your business actually grow. In this episode, the founder of Hybrency and host of the Champagne Strategy Podcast dismantles some of marketing’s most sacred myths. From why brand campaigns rarely move the needle, to how executives really think about marketing (spoiler: it’s not impressions), John brings 15+ years of global experience helping companies scale without blowing the budget. You’ll hear why most marketers are focused on the wrong problems, what it really takes to build a growth engine, and how to think like a commercial strategist — not just a comms person. If you’ve ever wondered why your "strategy" isn’t working, this episode will hit like a splash of cold Champagne.