John Pestana: on SilentMonk, Omniture, and enduring friendships

In this special live edition of Mindshare Matters, Bassam welcomes Omniture and ObservePoint co-founder John Pestana. Early on in his time at Brigham Young University, John joined the computer club and launched his first venture, JP Graphics. Soon, JP Graphics became JP Interactive, and eventually Omniture. In 2009, Adobe Systems announced the purchase of Omniture for $1.8 billion, and in that same year John went on to co-found ObservePoint with Rob Seolas. John speaks about his dream of becoming a rock star and his musical career, living his authentic self, and making hard business decisions in order to maintain the friendships he cherishes so much.