EPISODE · Mar 20, 2026 · 21 MIN
John Rosso, CEO of Triton Digital, on the next frontier of programmatic audio!
from Legends N Leaders · host Ben Weiss
John Rosso shares his perspective on where programmatic audio is headed and why 2026 marks a turning point.From the rise of curated, brand-aligned inventory to AI-driven contextual targeting, John breaks down how audio is becoming more precise, measurable, and valuable for advertisers.He also explores audio’s evolution into a fully omnichannel, identity-powered channel—and why video is emerging as the gateway to podcast discovery.A forward-looking conversation on how brands and creators can win in the next era of audio.
What this episode covers
John Rosso shares his perspective on where programmatic audio is headed and why 2026 marks a turning point.From the rise of curated, brand-aligned inventory to AI-driven contextual targeting, John breaks down how audio is becoming more precise, measurable, and valuable for advertisers.He also explores audio’s evolution into a fully omnichannel, identity-powered channel—and why video is emerging as the gateway to podcast discovery.A forward-looking conversation on how brands and creators can win in the next era of audio.
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John Rosso, CEO of Triton Digital, on the next frontier of programmatic audio!
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