Jon Congdon, Product Consultant/Co-Owner, Skandacor

In this episode of the Think Factory Podcast features John Congdon, Global Channel Partner Manager at Skandacor, sharing insights on how print embellishment is transforming packaging, direct mail, and branded materials. With over 20 years in the industry and a global footprint, Skandacor is helping print producers move beyond standard CMYK output through technologies like digital foiling, lamination, and 3D effects. John explains how these capabilities create more engaging, tactile, and visually impactful products that capture attention and elevate brand perception in competitive markets.The conversation also explores the strong business case behind embellishment, including rapid ROI, increased profitability, and the shift toward short-run, personalized print. As consumer expectations continue to evolve—driven in part by premium packaging and “unboxing” experiences—print providers have new opportunities to differentiate and add value. John highlights how Skandacor’s accessible, easy-to-use solutions are empowering both small and large producers to unlock new revenue streams and rethink what’s possible in modern print.Disclaimer