Joshua Vanderheide / GoodLife Brands Co.

Corwin and Josh discuss the evolving landscape of the grocery and beverage industry, focusing on innovation, consumer feedback, and the challenges of scaling a local brand. They explore the transition from agency life to running a beverage business, the importance of community engagement, and the future of non-alcoholic beverages. Josh shares insights on leadership, team dynamics, and the significance of personal growth amidst the demands of entrepreneurship.Takeaways:The grocery shopping experience has evolved significantly.The beverage aisle is diversifying with new trends.Agency life doesn't prepare you for the fast-paced beverage industry.Consumer feedback is crucial for product development.Building a dedicated following takes time and effort.Non-alcoholic beverages are finding their place in liquor stores.Grocery dynamics are shifting towards local and healthy options.Scaling a local brand presents unique challenges.Community engagement is key for product validation.Personal growth and family balance are essential for leaders.To learn more about Josh and the GoodLife Brand Collective go here: https://www.goodlifebrands.co/. To learn more about who’s behind this podcast visit https://www.shelfspacepodcast.com/. If you’re in the food industry and are looking for support, please consider connecting with one of our sponsors:TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.