Judi Newman: How to Use Neuroscience When Influencing Others

Why do people keep doing the opposite of what we’ve clearly explained over and over again? Or do nothing at all? In this episode, I’m joined by Dr. Judy Newman, researcher, former principal, and author of Influence, for a practical, eye-opening conversation on applied neuroscience, psychology, and learning.We unpack:Why thinking is not the same as learning (neurons fire vs. wire)How trust, relationships, and growth map directly onto the brainWhy “one-and-done” PD and initiatives failWhat neuroscience tells us about feedback, fear, and changeHow leaders can build influence without authorityWhat this means for AI adoption, instructional change, and adult learningWhy emotion—not logic—drives behavior more than we want to admitThis episode is packed with concrete implications for classrooms, PD sessions, leadership moves, and system-level change.If you’ve ever said “But I already told them…” — this one’s for you.Judi Newman LinkedIn PageInfluence Book Dr. Judi Newman WebpageMusic by Aylex