EPISODE · Apr 7, 2026 · 42 MIN
Justin Hancock: From Early Plant Passion to Helping Millions Grow Better
from I Dig Your Story · host idigyourstory
What if the thing you loved as a kid could grow into a career that reaches millions? In this episode of I Dig Your Story, Justin Hancock shares how a simple fascination with plants turned into a role helping gardeners everywhere feel more confident, capable, and inspired. From early curiosity to industry influencer, Justin’s story is about following what pulls you in—and figuring it out along the way. In this episode, we dig into: Where his love of plants really began (and how early it started) The twists, turns and pivotal moments that shaped his career Why making gardening approachable matters more than ever His "Disney movie moment" in is Miami back yard Exactly how different gardening is in Minnesota compared to Miami—and the lessons he learned along the way. If you’ve ever wondered “could this actually go somewhere, career-wise?”—this conversation is for you. SHOVEL READY: Garvinea Garden Gerberas - https://garvinea.com/ Variegated Kaempferia - https://costafarms.com/products/variegated-kaempferia-medium Where to Find Justin: Costa Farms: costafarms.com Podcast: Plant Prescription Reddit: GardeningJustin LinkedIn: https://www.linkedin.com/in/justin-hancock-6304127/
What this episode covers
What if the thing you loved as a kid could grow into a career that reaches millions? In this episode of I Dig Your Story, Justin Hancock shares how a simple fascination with plants turned into a role helping gardeners everywhere feel more confident, capable, and inspired. From early curiosity to industry influencer, Justin’s story is about following what pulls you in—and figuring it out along the way. In this episode, we dig into: Where his love of plants really began (and how early it started) The twists, turns and pivotal moments that shaped his career Why making gardening approachable matters more than ever His "Disney movie moment" in is Miami back yard Exactly how different gardening is in Minnesota compared to Miami—and the lessons he learned along the way. If you’ve ever wondered “could this actually go somewhere, career-wise?”—this conversation is for you. SHOVEL READY: Garvinea Garden Gerberas - https://garvinea.com/ Variegated Kaempferia - https://costafarms.com/products/variegated-kaempferia-medium Where to Find Justin: Costa Farms: costafarms.comPodcast: Plant PrescriptionReddit: GardeningJustinLinkedIn: https://www.linkedin.com/in/justin-hancock-6304127/
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Justin Hancock: From Early Plant Passion to Helping Millions Grow Better
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