Karen Proud / Grocery Sector Code of Conduct

In this engaging conversation, Corwin Hiebert and Karen Proud discuss the newly implemented Grocery Code of Conduct in Canada, which aims to create a fairer marketplace for suppliers and retailers. Karen explains the origins of the code, which was inspired by similar initiatives in the UK, and highlights the importance of addressing market imbalances that have historically favoured larger players in the grocery sector. The discussion delves into the negotiation process that led to the code's creation, emphasizing the need for transparency and fairness in supplier-retailer relationships. Karen also outlines the mechanisms in place for addressing complaints and ensuring compliance with the code, which is designed to foster a more equitable business environment.TakeawaysEasier access to information would be a great innovation.The code aims to improve transparency and certainty.We want to work with the industry to drive compliance.Good faith is a legal standard defined in the code.The code addresses supply allocation issues for independent retailers.Learn more about how our sponsors help food and beverage businesses grow: TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.