Katapult on Consumer Marketing

This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency,

Episode 5 of the The Sleep Retailer Podcast podcast, hosted by Sleep Retailer, titled "Katapult on Consumer Marketing" was published on December 9, 2021 and runs 12 minutes.

December 9, 2021 ·12m · The Sleep Retailer Podcast

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Summary

This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.

Episode Description

This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.

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