EPISODE · Dec 9, 2021 · 12 MIN
Katapult on Consumer Marketing
from The Sleep Retailer Podcast · host Sleep Retailer
This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.
What this episode covers
This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your retail customer base.
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Katapult on Consumer Marketing
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