Kate Ferguson & Lila Sullivan: From Science Fair Rivals to Plant Business Partners

On this episode of I Dig Your Story, I’m joined by Kate Ferguson and Lila Sullivan, the co-founders of Flourish Plant—and proof that a shared love of plants and nature can turn into something much bigger. Long before they were business partners, Kate and Lila were science fair competitors, both already deeply curious about how plants work and what they need to thrive. In our conversation, we trace their path from early science geekdom and parallel nature-obsessed lives to launching Flourish Plant together. Kate and Lila share what it’s really like to start a plant care company from absolute scratch, how they navigated the complexities of the fertilizer market, and why creating sustainable, high-quality products has always been a non-negotiable for them.   We also talk about friendship in business, what excites them most about expanding their product line, and how their passion for plants continues to shape their vision for the future of Flourish Plant.   Find Flourish Plant products at more than 500 Whole Foods and independent plant shops and garden centers nationwide and also on Amazon. For more information on Kate, Lila and Flourish Plant, visit: www.flourishplant.com  www.instagram.com/flourishplant www.tiktok.com/@flourishplant