Kate Harper - Getting Into the Greeting Card Market

Irene Watson and Victor R. Volkman spoke with greeting card and gift industry maven Kate Harper. Kate Harper started her line of humorous greeting cards from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kates turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain. She informed us on key areas of getting started as a writer or self-publisher of greeting cards, including  Card trends: research, seasonal cards, occasional cards, and publishers What subject areas and categories to focus on, how to stay organized Test marketing your cards and card verse. Seven most common mistake card writers will make Why competition in the card business is vastly over-estimated