#KatieTalks with Maz Farrelly, Former Exe Editor of Entertainment BBC, Keynote speaker. MC. Social Commentator

My guest today is the formidable Maz Farrelly, former Executive Editor of Format Entertainment at the BBC in London (think Big Brother,  Celebrity Apprentice + Q+A on ABC) and now CEO Whisperer and Social Commentator.  Maz's content has over 8 billion views and you're going to want to take a listen, she's fantastic.   We cover a lot of topics including the work that Maz does with senior business leaders.  The starting point in any such gig is a 'boring audit' a concept that I love.  We discuss the fact that many professionals and leaders consciously make themselves less interesting  and tone themselves down in professional settings.  Whereas, the way to be most impactful is to be charismatic and interesting, Maz draws stories out of leaders.    Drawing on the 10,000 plus interviews that she has conducted over her career Maz coaches leaders to be more impactful saying that when she first meets a person she knows from our attire how wealthy, educated and confident a person is.  We all make these judgements, and Maz teaches how to improve the way that you come across.  The other key components that she teaches are: Body language what does it say about you - do you smile, make eye content Content what you say Delivery how you deliver it? We also discuss the fact that Covid19 'stay home and wear a mask' messaging isn't hitting the mark.  Maz talks me through the way that she's approach it: scary, called 'how to kill your friends', infrared - virus moving, then one little domino, very scary.  We recorded this during stage four lockdown in Melbourne, I'm a strong advocate of her suggestions; Dan and Brett if you're listening!   Katie Talks is hosted by Katie Bennett-Stenton, who you can find at @KatiebMarketing on Twitter or [email protected].   Disclaimer this podcast is a personal project, not associated with my professional role.