KBI.Media Update | Gabie Boko: NetApp INSIGHT 2024

Join KB as she sits down with Gabie Boko, Chief Marketing Officer of NetApp, who will give us an exclusive sneak peek into what you can expect from NetApp INSIGHTS 2024. Gabie explores topics such as sustainability, cloud technology, and how AI is revolutionizing the way businesses manage data. Gabie also highlights the exciting new announcements, partner collaborations, and customer success stories that will be showcased at the event. Gabie Boko is a business trailblazer currently serving as Chief Marketing Officer (CMO) at NetApp. She draws on her deep experience as a business, marketing, and technology leader to help shape NetApp’s evolution as the industry leader in intelligent data infrastructure. A 25-year veteran in the tech industry, Gabie is known for her work spearheading business transformations at high-impact companies such as HPE, SAP, Sage, and Cognos. Prior to becoming NetApp CMO in January 2023, Gabie led the company’s Portfolio Marketing organization. As a visionary business leader, Gabie relentlessly prioritizes a customer-first mindset. Among traditional marketing practices, she applies distinct strategies that anticipate future trends and adeptly navigate uncharted territories. This is driven by her proven certitude that marketing is much more than promotion and branding, it is about driving high impact outcomes and thinking for the business and industry as a whole. Gabie is resolute in her commitment to revolutionize the face of marketing and amplify its influence on business growth, strategy and vision. Having grown up in the beautiful state of Alaska, Gabie is a strong advocate for the protection of rural communities.