Keith "Bang Bang" McCurdy, on creating changeable ink, tattooing LeBron, and how Rihanna found him!

Keith is widely considered one of the most talented tattoo artists of this generation having made his mark with beautiful pieces including Cara Delevingne's finger lion design, Rihanna's Sanskrit verse on her right hip, Justin Bieber's Forgive, and LeBron's only daughter portrait on his back! He started from humble beginnings, first learning how to tattoo by doing it on himself from a kit, and got the opportunity to work with Rihanna from a friend's reference before her hit song Umbrella. Keith is now creating a first of its kind product, called Magic Ink, that enables you to change the lettering or design of ink already on the skin as it is a newly designed ink better for the body. Keith and his team's work also has had a significant effect on how tattoo culture is viewed today, due to his professional and culture first approach. He shares how his interest in tattooing began, how he grew his prestigious client base, why he became interested in a new form of ink, what the future of tattoo will be like, and more!