Keith Browning, lessons in brand marketing effectiveness

Keith Browning is the Brand Marketing Global Lead at LinkedIn Marketing Solutions. With over a decade's marketing experience in start-up and blue-chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Marketing Solutions business unit.He has created stand-out marketing campaigns across the US and Europe for a number of well-known brands across the travel, tech & hospitality sectors.Keith is a keynote speaker in many areas of Marketing, most notably B2B Marketing and Brand Marketing. We discuss:Unaided brand awareness - What it is and its strategic value What makes an effective campaign and how to measure successWhy LinkedIn invests in TV advertisingWhat makes great B2B advertisingHow B2B can harness the power of emotionHow do the best B2B brand builders use LinkedIn to build their brand