Kelli Ponting on How to charge more for branding!

In this ep, Anna chats with the one and only Kelli Ponting. Kelli (and her fab team of creatives) developed the Brand Discovery Kit, a set of tools that lets any designer, brand specialist or marketer lead a client through a practical and interactive workshop to identify and define a brand. The kit was developed for use in her own business - The Marketing Lab - an agency specialising in the franchise industry. When fellow creatives saw, loved (and borrowed!) the kit, Brand Discovery Kit was born.Kelli holds an MBA and post-grad qualifications in branding from Columbia University.HOSTS / GUESTS:Kelli Ponting https://branddiscoverykit.comAnna Dowerhttps://annadower.com/FB & Insta: @annacreativementorRESOURCES:Designer Boss Summit: http://designerboss.co/WANT MORE?Check out these goodies!Designers Learning Web Dev FB Group: https://www.facebook.com/groups/DesignersLearningWebDevDesigner Boss-Ladies FB Group: https://www.facebook.com/groups/designerbossladiesDesigner Boss Summit: https://designerboss.co