Ken Hughes, CX Expert, including consumer behavior in your product design the right way!

Ken has become an incredibly renown voice in the world of CX and Consumer Behavior for his well thought through yet easily communicated points to improve the experience people have with your product or service offering. He shares key insights into how to take creative leaps in product design while not making usability hard, finding that balance. Ken also talks about how to exercise your creative muscles to continuously think outside the box with all the automation coming today. He has extensively studied the way the brain works and has developed techniques to keep yourself sharp and ready to innovate, which he highlights. Ken talks about his journey in CX, the dos and do nots, and how the industry is evolving with the introduction of AI!