Key Account Management for Law Firms with Jon Clemente

In this episode of The Legal BD Corner, Jason Broomfield, Senior Account Director at Nexl, sits down with Jon Clemente, Director of Strategic Accounts at Mintz.Jason and Jon dive into the world of Key Account Management (KAM) in law firms; their value, implementation challenges, and strategies for success. Drawing from his experience scaling Mintz’s KAM program from a three-client pilot to a 20-client initiative, Jon highlights the importance of top-down support, identifying high-value relationships, and fostering cultural acceptance within firms.Gain practical insights into differentiating through client service, overcoming resistance to change, and navigating the evolving legal market. Whether firms have formal KAM programs or are exploring their principles, this conversation provides actionable advice for enhancing client satisfaction and driving long-term value.