Killer Campaigns

Most people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process. In this episode, taken from Promax’s 2019 June Conference in Los Angeles, top TV marketers talk about how they and their teams have helped create cultural icons. Listen in to hear Hulu’s Ryan Crosby discuss 'The Handmaid’s Tale'; ABC’s Rebecca Daugherty talk about stalwart reality franchise and social-media superstar 'The Bachelor'; AMC’s Linda Schupack reflect on global zombie smash 'The Walking Dead'; and Amazon’s Mike Benson, who has since moved on to CBS, muse about 'The Marvelous Mrs. Maisel'.