Kim Galloway – Move Your Reader's Emotional Baseline for Transformational Impact

Kim Galloway is a best-selling author of over 20 books, and she helps message-driven authors FINALLY write their books so they can share their message, help the people they're meant to help, and get more clients.   During our conversation, Kim discussed: ·         Why non-fiction books need to move the reader's emotional baseline to help them achieve transformational impact ·         How to structure your book with the hot mess to clarity curve ·         The difference between an author's message and the messaging. ·         How a mom with four young children from 7 years to 3 months old home schools, finds time to run a business, send emails, and earns money every day from her email list. I hope you enjoy this episode of the Publish to Thrive Podcast.   Here are other topics she discussed:  ·         Why her ideal client is not based on traditional demographics ·         She shares some of the biggest benefits of writing her books ·         Why she loves passive income and why you don't need to niche with books ·         Why your book is a legacy project and can share your knowledge across generations ·         How legacy projects leave a lasting positive impact in forever widening circles. ·         How a non-fiction book is the intersection between the teacher and the student ·         3 different ways a book can build a business ·         How books can stand the test of time ·         How books are different than any other type of training or content. ·         Why a book can fail if it is positioned as a long-form sales letter ·         She explains the difference between the author's message and the messaging ·         How she helps authors define their message and why it is indivisible of who they are. ·         Why defining your message is not a head thing, but a heart thing. ·         Why your message is always about putting good into the world, and your why ·         She discusses her slide-up sideways method to help you pinpoint your message ·         How you can use storytelling in a non-fiction book ·         How to structure your book with the hot mess to clarity curve ·         Why you need both storytelling and teaching in a book, and how to find the balance between the two ·         Why your book does not need to take the reader from 1-100. The book can demonstrate how to go from A to G, but then tell the reader how to take the next step of the journey. ·         Her process to help authors gain clarity and go from idea to finished book ·         The structure of her newsletter and the secret to sending it every Tuesday since 2012 ·         Why she shifted from coaching clients to selling digital products ·         How she used her email list to earn revenue everyday for an entire month ·         Finally, Kim shares her strategy for creating products to help authors.   Quotes From Kim During the Podcast "Stories move the emotional baseline… if you can shake readers out of the status quo that will be the key to them remembering what you taught them so they can go out into their lives and do what they are trying to teach them." "Storytelling is not about the depth and breadth of human emotion. You are not trying to write the next great American novel. You do need to tap into your own heart, so you can touch the heart of the reader." "When you are going through the book writing process there is a shift in the book being about you to the book being about the reader." "Craft your stories to move readers from hot mess to clarity by using your using your own personal life, and clients told as stories to help them obtain that goal they want to achieve." "Stories do not need to have a beginning, middle and end. They do need to have an emotional punchline." "You don't have to plug all of those holes and fix all of those steps." "How do readers move forward into clarity. Based on what you are teaching them?" "You newsletter should be your non-negotiable for your business."  Listen to this episode as Kim shares how to move your reader's emotional baseline.