Kip Fulks, Co Founder of Under Armour, on building great brands that offer unrivaled experiences!

Kip has been behind Under Armour, Big Truck Farms, and a partner in ORIGIN all of which have been based around a lifestyle of achievement and adventure! As someone who goes after it with all he has in each business, Kip's mentality has lead to him being instrumental in building multiple brands people love. His company Bushwack Adventurers takes people on adventures such as catching wild salmon and the company has a world class lodge experience where customers can build their own trip. His brand Big Truck Farm Brewery is all about high quality brewing and the culture surrounding it! Kip shares how Under Armour began, what he focused on that lead to its success, and when it was the right time for him to step away. He also talks about the the most important lessons the Under Armour journey taught him and how he has applied those to his life and other businesses today!