Kirby Garry on The Impact of Refreshing Your Brand

Episode BackgroundIn the inaugural episode of The Royalty Report, powered by Nexus Licensing Group, Cal State Monterey Bay Athletic Director —Kirby Garry joined us to discuss the impact of CSUMB’s recent brand refresh.Cal State Monterey Bay underwent a brand refresh in April 2025, ushering in a new era for Otters Athletics. Athletic Director Kirby Garry played a key role in the project from start to finish. In this episode, he shares insights on his professional background, his long tenure with the Otters, and the extensive collaboration and effort required to execute a project as significant as a full brand refresh.Background on The Royalty Report (powered by Nexus Licensing Group)The Royalty Report was created to spark meaningful conversations with leaders across the collegiate licensing space. Hosted by KC Smurthwaite of Athletics Admin, the series delivers informative and engaging discussions centered on topics and trends within the collegiate licensing landscape.The series is produced by Nexus Licensing Group, a collegiate licensing agency founded in 2019 and headquartered in Rochester, NY, with satellite offices in Phoenix, AZ and Boston, MA. Nexus was built to provide a more custom, hands-on approach to license representation within the collegiate marketplace.Learn more about the Otters at https://otterathletics.com/index.aspxLearn more about Nexus Licensing Group at https://nexuslicensinggroup.comLinkedIn: Nexus Licensing GroupInstagram: @nexuslicensinggroup