Kodi McKinney - "Prove you're human and show humor in your email"

The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club.Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders and musicians make identical mistakes when trying to grow past their referral networks, and why he believes most people are stuck on one or two channels when they need to be visible across seven. He breaks down what separates cold outreach that gets marked as spam from the kind that starts real conversations — and why the answer has almost nothing to do with the tools you use.This episode is packed with practical insight for founders transitioning away from founder-led sales, growth marketers looking for fresh perspective, and anyone who suspects that the human side of outreach is getting lost in the rush to automate everything.Podcast Episode Highlights:Why the "Rule of Seven" still defines how modern buyers make decisionsThe layered communication hierarchy from face-to-face down to email and why each step adds resistanceWhy managing a CEO's patience is half the job of any fractional CMOHis rule for marking cold emails as spam and what it reveals about most outreach todayAbout Kodi McKinney:Kodi McKinney is the founder of Me In The Club, a growth marketing consultancy serving both creative businesses and tech companies. He has worked with thousands of artists and companies across 30+ countries, co-owned a NYC-based music marketing agency for nine years, and has spoken on marketing at conferences across three continents.His background spans radio promotion, journalism, music management, and fractional CMO work for startups and corporations alike. He is based in New York City.Learn more about Kodi McKinney via:https://www.meintheclub.com/https://www.theclublist.net/Credits: Podcast theme music by Transistor.fm.