Kurt Von Ahnen on Leadership, OEMs, and Lessons Learned the Hard Way

In this episode, we sit down with Kurt Von Ahnen—powersports industry veteran, author, consultant, and founder of Mañana No Mas—to talk about his incredible journey through the powersports and automotive industries. From getting kicked out of high school to becoming Ducati North America's Training Manager, Kurt shares candid stories of grit, resilience, and transformation. We explore what it means to bridge the gap between OEMs and dealerships and how understanding both sides of the business can create stronger, more efficient teams. Kurt opens up about personal and professional challenges, what it truly takes to build internal culture, and how his passion for mentorship fuels everything he does today. Whether you're a dealership owner, service writer, or just someone trying to find purpose and balance, this conversation is packed with honesty, perspective, and hard-earned wisdom. Find more inspiration at herohub.com.