Kyle Wilkinson’s Secrets to a Successful Rebrand
Listen to this episode
Summary
The decision to rebrand can arrive for a number of different reasons. Perhaps your business has merged with another and you want to project a new image to reflect that. It may be the case that your branding has become dated and an update is required. Or it may even be that you are pivoting your business and changing your entire focus and, as such, need a new brand to signal your new direction. Whatever the reason behind a rebrand, we all want to get it right as the memory of rebranding failures such as Consignia, New Coke and The Artist Formerly Known as Prince still loom large. What if my clients don’t accept the new brand? What if it drives away customers? These types of questions will naturally arise but our guest on this episode of the number one small business podcast says that we often worry more about these things than is necessary. Last year, Kyle Wilkinson oversaw the rebranding of DMSQD to HACKSAW™ and so he has recent experience of this very topic. A lot of the doubt and uncertain that naturally comes up prior to a rebrand is due to us being too precious about the existing brand and what it means, or doesn’t mean, to our existing customers. It’s important to remember that people work with people and if you provide the same great products or services after a rebrand, your customers are going to continue working with you. A rebrand can rejuvenate your business both inside and out and even bring in more clients. Don’t be afraid to go in a new direction if you think the business needs it. Kyle also suggests that putting something of yourself into the rebrand is the right way to go. By being emotive and honest, you can connect with clients, and those working in the business, on an emotional, human level. This is vitally important when trying to build ongoing business and colleague relationships. You also need to be flexible and adaptive. Having too rigid an idea in mind for the rebrand doesn’t leave a lot of room to react to changes, improvise or be inspired further down the line. A rebrand is supposed to freshen things up and it can be difficult to predict what will be fresh several months down the line. Keep things unresolved, be yourself and go for it! Issue Challenged in this Small Business Podcast: How can I successfully rebrand my business? About Kyle: Kyle Wilkinson is a partner in, and the Creative Director of, HACKSAW™. The design, brand and web consultancy was previously known as DMSQD until October of 2015 when Kyle and the other partners spearheaded a dramatic and successful rebrand. As an agency, HACKSAW™ has worked with a diverse range of clients including Wired Magazine, the Art Directors Club and Immersive Rides, earning prestigious design awards in the process. As a designer, Kyle has won coveted awards for his innovative furniture design and experimental design projects. He has also been featured as a contributing guest on the BBC and his work has been exhibited internationally. Actionable Tips: * Keep it unresolved. Don’t try and finalize everything from day one as you won’t allow yourself to evolve any further over time. The key to any rebrand is staying fresh in an ever-changing marketplace. Keeping things unresolved also allows you a little bit of room to react and change things if need be. * Be emotive and honest. This creates a real bond with the audience and helps ensure longevity for the brand. People connect with emotive brands. Think of Coca-Cola and their Christmas adverts. It connects with people on an emotional level and can engender nostalgia. It takes courage to put some of yourself into your brand but the benefits can be enormous. * Don’t be too precious. Don’t be afraid of making changes and going in a new direction. If you are worried about instances of your old branding out there,
First published
01/25/2016
Genres
Duration
50 minutes
Parent Podcast
Learn Marketing Interviews
View PodcastSimilar Episodes
-
Because Of God Part 2
03/02/2026
Clean -
Episodio 475 - Tan vs. Tanto: Cómo Hacer Comparaciones en Español
02/28/2026
En este episodio practicamos una de las estructuras más importantes (y más confusas) del español intermedio: tan vs. tanto, tanta, tantos, tantas. Aprenderás cuándo usar tan con adjetivos (tan alto, tan rápido) y cuándo usar tanto con sustantivos (tanto tiempo, tantas preguntas). A través de ejercicios de traducción y ejemplos reales de la vida diaria, verás cómo hacer comparaciones naturales y correctas — justo como lo hacen los hablantes nativos. Descarga la transcripción de este episodio aquí: www.espanolistos.com ¿Realmente quieres llevar tu español al siguiente nivel? Conviértete en un...
Clean -
Because Of God Part 1
02/23/2026
Clean -
Episodio 474 - ¿Cuánto Sabes de Latinoamérica? Examen de 30 Preguntas
02/22/2026
Españolistos | Learn Spanish With Fun Conversations!
En este episodio ponemos a prueba tu conocimiento sobre Latinoamérica con un divertido quiz de 30 preguntas. Desde capitales y monedas hasta historia, geografía y cultura, este reto está diseñado para ayudarte a aprender datos clave que todo estudiante de español debería conocer. A lo largo del episodio, Andrea pone a prueba a Nate mientras comparten experiencias personales de sus viajes por países como Perú, Argentina, Bolivia, México y Colombia. 👉 Cuéntanos: ¿Cuál ha sido tu país favorito en Latinoamérica y por qué? ¡Ven a vivir una inmersión total con nosotros en Colombia! => Revisa los 3 viajes de inmersión que tenemos aquí: https://spanishlandschool.com/2026-group-trips Este 2026 puedes viajar a Colombia por una semana en alguno de nuestros tres viajes en mayo y junio. Puedes venir a: Bogotá y Villa de Leyva, Vado Real y Suaita (el campo) o Medellín. ¿Qué obtendrás de estas semanas de inmersión? Pasar una semana con 5 miembros de nuestro equipo y hablar 100% en español todo el tiempo con los locales. Tener 2 horas de clases de español cada día de lunes a viernes. Hacer actividades, tours y excursiones para descubrir la belleza de Colombia, su gastronomía, cultura y su gente. Ve ya mismo a revisar los detalles y regístrate aquí: https://spanishlandschool.com/2026-group-trips Si tienes preguntas, manda un correo a: [email protected]
Clean
Similar Podcasts
-
Learn With Adrienne
08/06/2020
Learn With Adrienne
Let's help your child TALK. .SIMPLE Speech Therapy tips parents can try at home..Help your toddler go:.🤪💭from babbling😍💬 to saying words🤩💬💬 to saying sentences🥳💬💬💬 to talking in conversations .SO THAT your toddler can connect with you!.Sharing what works with our REAL toddlers in our REAL life…no fluff…no fancy materials needed).I'm Adrienne, from LearnWithAdrienne.com. I'm a Pediatric Speech-Language Pathologist specializing in Speech Therapy for babies and toddlers. I'm a mama of 2 boys who are 20 months apart..I'm obsessed with helping children find their voice.
Clean -
Españolistos | Learn Spanish With Fun Conversations!
08/06/2020
Españolistos | Learn Spanish With Fun Conversations!
Españolistos is a Spanish language learning Podcast spoken in clear Latin American Spanish geared towards intermediate to advanced language learners. The conversations are 99% in Spanish so you can focus on your listening comprehension. The topics are fun and interesting, sometimes controversial, and always educational. We believe that discussing deep and meaningful topics will increase your vocabulary as you learn new and practical words for everyday living.Andrea (Colombian Spanish Teacher) and Nate (American with fluency) usually engage in lively conversations that run around 30 min long each episode. At times, they bring in a native Spanish speaker for an interview. From time to time Andrea corrects Nate's pronunciation mistakes.We hope you like our Podcast! :)Check out our site at https://www.espanolistos.com and let us know what topic you want us to discuss next!
Clean -
Writing for Children
08/06/2020
Institute for Writers
Do you want to learn how to write for children? The Institute of Children's Literature has taught hundreds of thousands of aspiring writers, and the director of ICL is the host of Writing for Children. Bestselling children's author Katie Davis focuses on the craft of writing for children: how to write a children’s book, how to write for children’s magazines, how to get paid, and get published. There are listener questions, with answers from the experts at the Institute, plus hard-to-find resources and links included in every week's show notes. If you want to learn about how to get into children's publishing, Listen!
Clean -
Local Church Dawson
08/06/2020
Local Church Dawson
Welcome to the weekly podcast of Local Church Dawson led by Pastor Brian Haas. To learn more about our Local Church Dawson visit our website at http://localchurchdawson.com
Clean -
Putting on a Clinic
08/06/2020
Crocodile CTC
Putting on A Clinic is an educational podcast designed for the average listener who wants to learn more about Clinical Trials and why Clinical Trials are important.
Clean -
College Alternative Podcast
08/06/2020
James Christian
Welcome to the College Alternative Podcast, a place to learn about career opportunities that don't require a typical college degree.
Clean -
Ancestral Health Radio
08/06/2020
James Kevin Broderick
Ancestral Health Radio is a weekly podcast hosted by James Kevin Broderick and is dedicated to bridging the divide between modern technology and our inherent ancestral wisdom. Learn to realign your genetic makeup for peak health, fitness, and longevity with actionable how-to advice from today's leaders in nutrition, movement, and lifestyle.
Clean -
Workforce Today
08/06/2020
Workforce Alliance
Workforce Today is the podcast that talks locally but thinks globally about workforce issues with business, community and public sector leaders. Your host is Bill Villano, President and CEO of Workforce Alliance in New To learn more about Workforce Alliance, visit www.workforcealliance.biz
Clean -
Conversable
08/06/2020
Daryl Hunt
The dictionary defines Conversable as: “Fond of conversation, sociable” Well then let’s get Conversable. Conversable is the podcast where I get to chat with interesting people, learn what drives them to be the person they have become and hopefully have a Conversable time doing it. So come along and join us, and remember. Every voice has value.
Clean -
The True Tale Trail
08/06/2020
Jason Byerly
Take your family on a Bible adventure on the True Tale Trail! In this Christian family podcast we will explore the big story of the Bible, learn how to follow in the footsteps of Jesus and walk closer with God every day. You can expect epic Bible stories, outdoor-themed devotions and lots of silliness as we journey through God's Word together. Join us for a new episode every True Tail Tuesday! Visit TrueTaleTrail.com for family discussion guides, activities, and coloring pages to help you talk more about the True Tale Trail at home.Sign up for the True Tale Trail newsletter for more resources to help your family grow closer to Jesus together.
Clean -
Weekly Team Calls
08/06/2020
This is a place where you can tune into our weekly team calls all in one spot! Team calls are very helpful tools in your business - use these to help you learn and grow your business!
Clean