EPISODE · Feb 2, 2024 · 54 MIN
LabTalks: Coca Cola’s Advertising Strategy for 2024
from LabTalks: The Non-Fungible Podcast
In this episode of LabTalks Live, we delve into the revolutionary impact of blockchain technology on advertising and the arts, featuring insights from an industry leader at Coca-Cola, James Trott and our CEO, Ben Putley. Explore how blockchain is transforming digital advertising through enhanced transparency, efficiency and the future of consumer engagement in a decentralised digital ecosystem. Join us for a thought-provoking discussion on the convergence of technology, creativity, and innovation shaping the digital landscape.
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LabTalks: Coca Cola’s Advertising Strategy for 2024
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