Lance Lambert | Marketing Guru

Lance Lambert is the chief marketing officer of Grove Bags, a leading manufacturer of curing and storage packaging. He began his cannabis career in 2014 with the Denver Post where he helped launch the website The Cannabist. Since then, Lance has worked with several market-leading companies such as Weedmaps and Boveda and is now the chief marketing officer for the Cleveland-based Grove Bags. Lance is a seasoned industry veteran and an active speaker, writer, and advocate and it’s our honor to share with you this conversation between Lance Lambert and mg Magazine’s Jeff Hale. The Industry Voice is a collection of conversations with cannabis-industry leaders conducted by mg Magazine’s editorial team. Since 2015, mg’s award-winning print and digital platforms have set new standards in business journalism and serve as a leading industry resource dedicated to advancing communication, progress, and leadership. To learn more visit