Last Call | Alabama’s $64M Athletic Profit… So Why Is Bama Falling Behind in NIL? | Greg Byrne UNDER FIRE!

Alabama Athletics is bringing in $147 million in operating revenue and spending $82 million—yet the Tide still feels behind in NIL compared to programs like Texas, Ohio State, Texas A&M, LSU, and Texas Tech. In this episode, we break down the numbers, the priorities, and why some fans believe Greg Byrne must make tough decisions before Alabama loses its edge in college football. We dig into where the money comes from—ticket sales ($42M), contributions ($53M), media rights ($28M), postseason ($13M)—and where it goes—head coach ($11M), assistants ($14M+), support staff ($7M), facilities ($7.5M), game expenses ($7.5M+), recruiting ($4M+). Then we get into the biggest debate: Title IX in a new era of NIL and potential revenue-sharing, including the idea of Alabama having $20.5 million to “play with” under a new model. The conversation gets heated when we look at the losses across non-revenue sports—women’s basketball (nearly -$5M), gymnastics (-$2M+), baseball (-$4.4M+), plus eye-opening spending gaps like women’s rowing and women’s track & field. One side argues these sports must become more financially responsible; the other side warns the real issue is simple: if Alabama won’t spend at a championship NIL level, Bama risks falling behind. One host puts a number on it: to truly compete with the top spenders, Alabama may need $50M roster-level investment—or the Tide won’t be able to retain elite talent and keep winning titles. Do you think Alabama is spending enough to win championships in the NIL era? Drop your take in the comments. 👍 Like, subscribe, and turn on notifications for more Alabama football & SEC coverage. #AlabamaFootball #RollTide #NIL #CollegeFootball #SEC #GregByrne #AlabamaCrimsonTide #CFBRecruiting #NCAA #RevenueSharing #TitleIX Learn more about your ad choices. Visit megaphone.fm/adchoices