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Launch Excellence Alchemy: Mindset, Leadership, and the Value of a 'Third Voice'

We know that effective collaboration across cross-functional and global/local launch teams is one of the critical elements to launch success – but teams often struggle to develop the right behaviors that foster a truly collaborative culture....

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Summary

First published

05/09/2023

Genres

science

Duration

1720 minutes

Parent Podcast

Therapeutic Science and Strategy

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Episode Description

We know that effective collaboration across cross-functional and global/local launch teams is one of the critical elements to launch success – but teams often struggle to develop the right behaviors that foster a truly collaborative culture. Leadership styles too play a vital role, with research directing us away from ‘leading from the front’, towards a model that champions interdependent leadership and shared accountability.

In the second episode of our series on launch excellence, we explore how:

  • Heroic leadership styles can hinder collaboration when launching a product
  • Looking at your own behaviors and mindset can create the biggest catalyst for change in driving collaboration
  • External partners and a ‘third voice’ can be critical in your journey to fostering collaboration

 

Join Lumanity staff Tracey Barnes, Vice President of Launch Excellence, and Ollie Roberts, a Pharma Launch Expert, as they share their experience and define the critical steps to becoming a more effective launch collaborator.

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