EPISODE · Jun 1, 2026 · 50 MIN

Launching a Global Brand at 65: Tricia Cusden Inspiring Story

from Ride To Independence: business growth with current and cultural bonus shows senior living advise · host Trish Manzo

Tricia Cusden, a British entrepreneur, launched Look Fabulous Forever at 65, turning a personal frustration with the beauty industry's focus on anti-aging into an international brand. With a background in management consultancy, she used her business acumen to pinpoint a neglected market segment—older women in search of suitable makeup. By leveraging the power of YouTube and creating informative content, she not only expanded her reach globally but also educated women on how to apply makeup that complements post-menopausal skin. Today, her company thrives, offering solutions tailored specifically for mature skin, proving that aging can be a business advantage. Website: http://www.lookfabulousforever.com/ Book: https://amzn.to/4fS9RWb Website: www.Ridetoindependence.com YouTube.com/@ridetoindependencepodcast Instagram: https://www.instagram.com/trishnycfitness Facebook: https://www.facebook.com/trish.manzo

What this episode covers

Tricia Cusden, a British entrepreneur, launched Look Fabulous Forever at 65, turning a personal frustration with the beauty industry's focus on anti-aging into an international brand. With a background in management consultancy, she used her business acumen to pinpoint a neglected market segment—older women in search of suitable makeup. By leveraging the power of YouTube and creating informative content, she not only expanded her reach globally but also educated women on how to apply makeup that complements post-menopausal skin. Today, her company thrives, offering solutions tailored specifically for mature skin, proving that aging can be a business advantage. Website: http://www.lookfabulousforever.com/ Book: https://amzn.to/4fS9RWb Website: www.Ridetoindependence.comYouTube.com/@ridetoindependencepodcastInstagram: https://www.instagram.com/trishnycfitnessFacebook: https://www.facebook.com/trish.manzo

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Launching a Global Brand at 65: Tricia Cusden Inspiring Story

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This episode is 50 minutes long.

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This episode was published on June 1, 2026.

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