Launching a New Business in the Pandemic with Amrita Kumar

The experiential marketing world in India was shattered overnight when lockdown forbade face-to-face campaigns. Amrita Kumar turned the crisis into opportunity by launching Mojo Box – a subscription discovery platform that kept her business alive and engaged 240,000 consumers. ‘Going slow is okay’ – learn how patience became Amrita’s secret weapon. Episode summary Amrita Kumar […] The post Launching a New Business in the Pandemic with Amrita Kumar appeared first on Creative Coach | Mark McGuinness. Click the icon below to listen.      Related StoriesIt Was Twenty Years Ago TodayThoughtful Ways to Use AI in Your Creative ProcessFrom Tattoos to NFTs with Ichi Hatano