EPISODE · Mar 3, 2026 · 3 MIN

Launching New Products with Impact at SKO

from Good Morning, Thought Leaders! Welcome to Your Sales Enablement Podcast · host goodmorningenablement

Launching a new product at SKO is one of the biggest opportunities of the year—if you do it right. In this Roger & Matt conversation, we break down how to introduce new products in a way that excites sellers, builds belief, and equips teams with the tools they need to win. In this video, you’ll learn: How to position your product so sellers instantly understand the value Content formats that make product launches more memorable How to combine storytelling, demos, and customer proof for maximum impact Techniques for getting sales teams emotionally invested in the launch What to avoid so your launch doesn’t fall flat on stage Perfect for sales enablement teams, product marketers, event leads, and anyone planning a high-energy SKO product launch. #SKO2025 #ProductLaunch #SalesEnablement #GoToMarket #CorporateEvents #SalesKickoff #ProductMarketing #LaunchStrategy #SKOTips

What this episode covers

Launching a new product at SKO is one of the biggest opportunities of the year—if you do it right. In this Roger & Matt conversation, we break down how to introduce new products in a way that excites sellers, builds belief, and equips teams with the tools they need to win. In this video, you’ll learn:How to position your product so sellers instantly understand the valueContent formats that make product launches more memorableHow to combine storytelling, demos, and customer proof for maximum impactTechniques for getting sales teams emotionally invested in the launchWhat to avoid so your launch doesn’t fall flat on stagePerfect for sales enablement teams, product marketers, event leads, and anyone planning a high-energy SKO product launch. #SKO2025 #ProductLaunch #SalesEnablement #GoToMarket #CorporateEvents #SalesKickoff #ProductMarketing #LaunchStrategy #SKOTips

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Launching New Products with Impact at SKO

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This episode was published on March 3, 2026.

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