Launching SHELFSPACE

I’m Corwin Hiebert, and I’m going beyond where any foodie has gone before. This is SHELFSPACE—a podcast that explores the universe of grocery through the eyes of food and beverage founders, executives, retailers and industry experts.These behind-the-scenes episodes are an eclectic exploration that spans the entire cosmos of the food value chain. As diverse as my guests are, it’s important to know that every conversation orbits around one core belief: There is always space in the grocery store for innovation.My mission here is to inspire and encourage you as a leader and to help you better navigate your CPG rocket ship through the black holes, asteroid fields, and supernova events that define retail success.One important thing to note about SHELFSPACE is that the focus is on the future. I love to jump right in, so as much as possible, these conversations will look ahead. I will dig into the mysterious musings industry leaders and insiders in the hope of helping you find the insight you need to future-proof your brand. All that to say, you won’t be hearing any long-winded life stories on this show. Alongside my corporate partners—TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative, and Benchmark Sixty—my goal is to make this your favourite grocery industry podcast.Space Kitty and I are excited that you want to explore it with us. Yep, that’s right, I have a mascot—an astronaut cat—because... well, I wanted to have one, it’s my show, and it’s fun.The first episode is up next. I’ll see you in the future.