EPISODE · Jan 7, 2025 · 27 MIN
Lauren Kleinman, Founder of Dreamday, on the point of PR, maximizing results, and industry changes!
from Legends N Leaders · host Ben Weiss
Lauren has built up one of the most highly regarded PR firms in the country with Fast Company calling it one of the most innovative companies of 2024. She and the team have done this by specifically focusing on media strategies that convert and are all about performance! While operating Dreamday, Lauren is also involved in Quality Media which is more hands on in the AD performance space and has garnered well respected names like Hyperice, HelloFresh, and more as clients. Lauren breaks down what it takes to build an elite PR firm, how she differentiates it, and what she aspires to do next. She also shares what inspired her to be on the path she is today and how she became a leader!
What this episode covers
Lauren has built up one of the most highly regarded PR firms in the country with Fast Company calling it one of the most innovative companies of 2024. She and the team have done this by specifically focusing on media strategies that convert and are all about performance! While operating Dreamday, Lauren is also involved in Quality Media which is more hands on in the AD performance space and has garnered well respected names like Hyperice, HelloFresh, and more as clients. Lauren breaks down what it takes to build an elite PR firm, how she differentiates it, and what she aspires to do next. She also shares what inspired her to be on the path she is today and how she became a leader!
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Lauren Kleinman, Founder of Dreamday, on the point of PR, maximizing results, and industry changes!
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