Lavinia Errico, Co-Founder of Equinox, on how she elevated gym experience and why Movejoy is next!

Lavinia always aspired to make the gym compete with a club and realized a change in the industry needed to happen. Fortunately, she had relatives with complementary skill sets, so worked hard to build the first version of this new fun gym experience! Lavinia's spirit was the basis for Equinox and her mission is the essence of what the gyms have become. Presently, Lavinia is building a new movement focusing on bringing joy to women over 45 by crafting a community that is focused around curated fun fitness in person! She shares how Equinox was created, what it took to begin, how they scaled, why Movejoy is needed, and what she aspires to accomplish with it! Hope you enjoy!