Lead UX - AI & business knowledge for UX leaders: Interview with Bas Berkhout | 25

**Bas Berkhout, Design Director at Chemistry Amsterdam** With his education and background in both product design as well as business administration, Bas has been supporting clients since 2000. The belief that the combination of human values and digital technology leads to the most optimal user experience, runs like a thread through his activities. For 3 years now, he has been working as one of the design directors for Chemistry Team. This is a seasoned, international digital experience design consultancy driven by a passion to create meaningful impact through human- and planet centred design. Their multidisciplinary UX/UI design team has been delivering relevant, user centric digital solutions that are also viable and feasible for international clients in healthcare, hospitality, travel, finance and insurance. --- This Podcast is sponsored by: **Codeword Customer Consulting GmbH** Website: [https://codewordcustomer.de/](https://codewordcustomer.de/) LinkedIn: [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) **Do you want to take your career to the next level and seek professional advice?** Let's get in touch: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) --- **RESSOURCEN:** Bayes Business School and Radboud University on the role of AI in creative processes: [https://www.business-sparks.io/the-creative-edge-amsterdam](https://www.business-sparks.io/the-creative-edge-amsterdam) Joel Marsh (2023). *UX for Business: How to Design Valuable Digital Companies.* O'Reilly Media, Inc. Lass uns sprechen, wenn Du - als UX Professional einen unabhängigen Sparringspartner suchst: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) - in meinem Podcast zu Gast sein möchtest: [https://calendly.com/thomasvkuhnt/lead-ux-abstimmung](https://calendly.com/thomasvkuhnt/lead-ux-abstimmung) Schreib uns und lass uns Dein Feedback wissen: Linkedin Bas: [https://www.linkedin.com/in/bberkhout](https://www.linkedin.com/in/bberkhout/) Mein LinkedIn: [https://www.linkedin.com/in/tvk-phd/](https://www.linkedin.com/in/tvk-phd/) Meine Webseite: [https://codewordcustomer.de/](https://codewordcustomer.de/) [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) --- **GEFÄLLT DIR, WAS DU HÖRST?** Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts und Spotify, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Bewerte und abonniere hier auf Apple Podcasts: [https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280](https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280)