Lead UX - The changing role of UX as a profession: Interview with Nick Cawthon | 30

**Nick Cawthon** has been an active UX Practitioner in the San Francisco Bay Area for the last twenty years. He helps run the consultancy Gauge, specializing in user-centered research and design practices. Clients have included forward-thinking organizations such as Electronic Arts, Adobe, Airbnb and the Gates Foundation. Nick is a professor in Data Literacy and Visualization in the Design Strategy MBA program at his alma mater, California College of the Arts. --- In this episode, we dive deeper into the changing role of UX as a profession. The area of responsibility for UX professionals is becoming larger and larger and also more differentiated. On the other hand, due to the economic situation, the expansion of UX resources is stagnating or even declining in many companies. It goes without saying that these changes pose completely new challenges for UX managers. It also means that traditional management topics and UX continue to grow together, whereas at the same time UX professionals need align their work more closely with the strategic goals of the company. --- This Podcast is sponsored by: **Codeword Customer Consulting GmbH** Website: [https://codewordcustomer.de/](https://codewordcustomer.de/) LinkedIn: [https://www.linkedin.com/company/codewordcustomer](https://www.linkedin.com/company/codewordcustomer) **Do you want to take your career to the next level and seek professional advice?** Let's get in touch: [https://calendly.com/thomasvkuhnt/mentoring-kennlerncall](https://calendly.com/thomasvkuhnt/mentoring-kennlerncall) --- **RESSOURCES:** Nick on LinkedIn: [https://www.linkedin.com/in/nickcawthon-ux-user-experience-design-strategy-anthropology-research-interaction-prototyping-product/ ](https://www.linkedin.com/in/nickcawthon-ux-user-experience-design-strategy-anthropology-research-interaction-prototyping-product/ ) Gauge website: [https://gauge.io/](https://gauge.io/) Design your career: 5 Steps to Design Your Career Using Design Thinking [https://online.stanford.edu/5-steps-design-your-career-using-design-thinking](https://online.stanford.edu/5-steps-design-your-career-using-design-thinking) Lead UX on LinkedIn: [https://www.linkedin.com/groups/12882287/](https://www.linkedin.com/groups/12882287/) Thomas on LinkedIn: [https://www.linkedin.com/in/tvk-phd/](https://www.linkedin.com/in/tvk-phd/) --- **GEFÄLLT DIR, WAS DU HÖRST?** Dann hinterlasse mir bitte eine 5-Sterne-Bewertung auf Apple Podcasts und Spotify, eine Rezension und abonniere den Podcast. Vielen Dank für deine Unterstützung! Bewerte und abonniere hier auf Apple Podcasts: [https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280](https://podcasts.apple.com/de/podcast/lead-ux-the-ux-leadership-circle/id1709692280)