Leading Fundraising from the Heart | People of Substance with Maddie Nance

"In fundraising writing, you don’t have that tangible product. You’re asking someone to make a decision in their heart to support something, to support an idea."This one is for all you fundraisers and communicators. In this episode of People of Substance by LemonSkies, Maddie Nance shares valuable insights into the art of effective fundraising. Maddie emphasizes the importance of connecting emotionally, appealing to people's hearts, not just educating them with data points and information. She offers her perspective on what makes fundraising writing truly impactful, highlighting how emotional resonance drives donor decisions and creates long-term engagement. Have a listen and try it out.About People of Substance & LemonSkies People of Substance by LemonSkies brings you real, unscripted stories from remarkable leaders driving change in the nonprofit world. In each episode, guests share their experiences, discussing challenges, innovations, and the personal stories behind their impact in the social good sector.Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠LemonSkies' work to help good causes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olga Moshinsky Woltman⁠⁠⁠⁠